How to Measure B2B Content Marketing
A guide for B2B content marketers who want to become more data-driven.
The vast majority of companies are focusing on metrics that don’t matter. They lack a clear analytics plan that helps determine the success of content marketing efforts.
This leads to a lot of time and money wasted.
The way to optimize your marketing journey is to be very clear on what metrics matter and optimize for that. Nothing else.
Lessons from Shark Tank's Robert Herjavec
The Inside Scoop
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