How to Measure B2B Content Marketing

What's Inside

A guide for B2B content marketers who want to become more data-driven.

The vast majority of companies are focusing on metrics that don’t matter. They lack a clear analytics plan that helps determine the success of content marketing efforts.

This leads to a lot of time and money wasted.

The way to optimize your marketing journey is to be very clear on what metrics matter and optimize for that. Nothing else.

Lessons from Shark Tank's Robert Herjavec

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The Inside Scoop

The most important B2B marketing metrics  to help focus your marketing efforts
Simplify your lead capture with a 3-step funnel that can get you actionable data
Example of a B2B content marketing plan to help you get started 
Determine funnel results and business ROI to discover your most fruitful marketing channels and assets

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