A guide for B2B content marketers who want to understand their customer's journey.
Marketing content appears in so many different places, and in so many different formats, it is often difficult to track your customer journey and make sense of where your content is performing.
The only way to unify content data is through a classification structure applied to all assets.
Once a structured classification (or taxonomy) is in place, the collected data will take a marketer beyond understanding which content was performing to providing deep insights into customer and prospect behavior throughout their journey.
How to Trace Your Customer Journey
The Inside Scoop
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