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Content Classification
What's Inside
A guide for B2B content marketers who want to understand their customer's journey.
Marketing content appears in so many different places, and in so many different formats, it is often difficult to track your customer journey and make sense of where your content is performing.
The only way to unify content data is through a classification structure applied to all assets.
Once a structured classification (or taxonomy) is in place, the collected data will take a marketer beyond understanding which content was performing to providing deep insights into customer and prospect behavior throughout their journey.
How to Trace Your Customer Journey
The Inside Scoop
Top 3 guidelines for developing your content measurement plan
How to design your link structure to capture important data (including an example)
Breakdown of 12 content marketing variables and how they effect your content performance
Understanding which variables are the most important for your bottom line
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